I’m a(n)
ECOMMERCE EXPERT
MARKETER
FOUNDER
ENTREPRENEUR
ACCOUNT EXECUTIVE
PROFILE
Throughout my career, I've navigated through various phases, each contributing to my present work ethos and philosophy. Drawing from my achievements in e-commerce & marketing projects with various clients across different industries, my foremost strength lies in my adeptness at embracing and conquering any challenge that arises.
Spanning the last 15 years, I've been privileged to play a pivotal role in establishing, expanding, and investing in enterprises and organizations. This journey has brought me in collaboration with top-tier professionals, renowned brands, and incredible clientele across the globe.
I am looking to start an exciting new career phase with the right organization. I’d like to leverage my experience and skills to lead cross-functional teams, drive strategic initiatives, and cultivate an environment of continuous growth. With a foundation built on adaptability and a track record of success, I'm poised to contribute effectively to the organization's trajectory and its pursuit of excellence.
CONTACT
EXPERTISE
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Having spent over 20 years working with either DTC retail or B2B sales, I have developed strong skills with needs-based sales techniques.
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From the sales floor, to the marketing whiteboard, to the warehouse loading dock, to the vendor catalogues, to the analytics dashboard, I have been intimately involved in the key areas & departments of the retail sector.
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Communication (and listening) skills have been a key factor in my success. Understanding the different between the needs of stakeholders versus the focus of project leaders & executors ensures all parties are empowered with the tools for success & confidence.
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Optimizations are great but only when they’re able to be adopted effectively into the organization. Recognizing the need for change management practices allows for all the involved parties to feel like participants in the process.
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From early on, my need to become a skilled generalist helped me develop a technical fluency that allows me to identify possibilities, diagnose problems, and recognize when specialized skills are required.
ENDEAVORS
Founded in 2013 as a full-service E-commerce agency specializing in:
Implementations
UX & CRO Relaunching
Inventory & Warehousing Strategies
Growth/Acquisition Tactics
Change Management & Staff Training
Standard client profile
$5M to $30M ARR
300+ catalogue
Multi-channel sales strategy
Blended fulfillment strategy servicing North America & Europe
An offshoot of bang the drum since 2018 designed for clients outside the E-commerce sector. Focuses include:
Strategic Planning & Execution
Growth Strategy & Budgeting
Organic & Paid Campaign Management
Technical Marketing Support
Standard client profile
Service and/or Content Providers
$2M to $12M ARR
8-10 years of operation
Created in 2021 in response to the explosive growth of mid-market e-commerce retailers.
A fund of private investment used for a blend of Equity Financing and consulting targeting:
Owner-operated Incorporated businesses with a lean internal team
Minimum of 36 months of operations
$250k ARR minimum
Strong social metrics & engagement
Internal manufacturing or secure supply chain strategy